Explaining Website Building Components to Clients
By · CommentsClients who need website building services often find themselves lost with all of the technical jargon they hear, and designers and writers often feel frustrated by the lack of knowledge. There are a few points to keep in mind when working on website building projects for the less technologically inclined.
Don’t Assume Anything
Have you ever tried to explain a basic web action to someone who has little experience online? Even a simple statement such as “click in the text box” can be confusing.
Instead, try to go slowly. Try this one out: “do you see the box in the middle of the page with the words ‘XYZ’ at the top? Move the mouse until the arrow points to it and press the left mouse button.” While it takes longer to explain and makes website building a slow process, you will find your clients are more appreciative when you take the time to explain things on their level.
Don’t Explain Everything
Let’s face it. Your clients probably don’t care how you decided to use the platform you chose for their site.
They probably [...] Continue Reading…
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Focus on Customers with Classified Ads
By · CommentsCreating headlines and advertisements that are appealing and that create interest for potential customers take time and effort. You can’t just throw together some words and phrases, slap a headline on the top, and place your ad.
You need to consider your audience and particularly the targeted customer you want to reach. Knowing your customers will help you create more persuasive and authentic ads.
Classified ads are a great way to promote your business on the Internet. They offer an opportunity to quickly provide a synopsis of your business that includes benefits of your products and a quick way to enter your website.
Since classifieds are typically included in topical categories and indexes, or alongside relevant content in Ezines and newsletters, you have an audience who is already looking for products in your niche.
When it comes to creating your classified ads, it’s all about the customer. And that means forgetting about yourself! You are interested in selling your products – not your company! Keeping your focus on the customer is an important aspect of creating headlines and ads that result [...] Continue Reading…
